Breadcrumbs - Navigation in Google Search

Home Page>Category Page>Subcategory Page>Page

Guessed right, Breadcrumbs  refer to site navigation more often you have seen on web pages. Generally appears horizontally on top of web page, it
offers links to previous pages user navigated through in a hierarchical way with each link separated by ">" (greater than) or "»" (glyphs).

Now, Google has begin to display breadcrumbs for some websites on search results pages as well. Breadcrumbs on search results display more links in your search result display which is good for visitor perspective to get the website insight.

So, if you wish make your site search result with breadcrumbs then only short cut is use them on your website.

Note: Breadcrumbs in search result have nothing related to securing high ranks in search engines. These are meant for easy navigation to visitors to land on right pages.

Omenao

Cloaking - Black Hat Search Engine Optimization

Cloaking as the name implies have the characteristic of concealing its identity to some or the others. In search engine points of view, cloaking is a technique of presenting different content or URL to users and SE crawlers. Google sees this way of serving content based on user agents as misleading and leds in the removal of web page from the Google index.

For instance, one may show its page as pure HTML text to crawlers but to user page having attractive flash, images or scripts. And the result help it to rank in search results. 

Cloaking is done by two ways by delivering content

1)based on IP address.
2)based on user agents http.

Google Guidelines

Don't go for cloaking if your site contains flash, images or Javascripts rather think of informing your userrs about their presence in alternative ways,

• Use Alt Text they will help your visitor identify the images or images turn off in browsers. 
• Javascript should be given in textual format in noscript tag. Make sure both javascript elements contains the same text (not even a minor changes).

Omenao