LANDING URL MYSTERIES

Q.What happen when visitor lands on page ?

We all have been fixed by this question, how visitor behave on landing url, whether he eats the information and purchase/query/sign up about the products/ services or simply exit the page. Deciding the right landing page for SEO campaign or PPC traffic campaign is the key factor due to this different visitors behaviors.

SEO campaign entry page are generally made to offer informative content to visitors while PPC campaign entry page are made with purely business sales objectives with flashy call to action ads. Not to forget the real objective to meet the visitors needs.

PPC Campaign Ads are compact in size with limited title, description, display url and landing url details, which have small enough to speak, make sure these details should be on landing page along with images and elements (logo, Call to action like free shipping, discounts, free) that are relevant to keywords that brought the visitor. Also provide links to most important pages along with privacy policy, about us and contact us that will provide your visitor additional information.

A very goog example of landing Page : http://www-07.ibm.com/smb/in/expressadvantage/xoffers/index.html

Have happy PPC Business!!

Omenao