Mobile Advertisements: Advertisement over Mobile and Mobile Devices like Tablet & Gadget and is a high pace growing advertisement vertical nowadays.
Evolution of Mobile Marketing.
1973:Martin Cooper, Project manager at Motorola invented first Mobile handset. Twenty year later, its rival bell able to launch this idea. At that time, phone functionality limited to dialing & voice IO/OP.
1991:2G, Second generation was launched by Radiolinja(Elisa) in Finland on the GSM standard, this digital technology introduced data services, first one is SMS text messaging and is largely popular until today.
1997: Utilized the first data service SMS first time for advertisement by Finnish news provider offered free news headlines via SMS, sponsored by advertising.
2000: Seeking the tremendous mobile advertisement opportunity the world first conference over this was held in London, sponsored by the Wireless Marketing Association (now Mobile Marketing Association).
2002:Start over the race among major telecom operators around the world to launch their own customized mobile advertising.
Advantages of Mobile Advertisement.
Two way communication, unlike TV, Radio, news paper.
Fast & Reliable Delivery, Immediate Response.
Easy Local Targeting.
Desktop Internet evolves into Mobile Internet.
Effective Viral marketing
Omenao.
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