Google Adwords Metrics - Successful PPC Campaigns

Hello Webmaster,


Today, I am writing this post to all Adwords / PPC beginners & aspirants, here i would discuss the basic PPC metrics and terminology used to evaluate the performance of ppc campaigns. These are discussed as,


Clickthrough Rate (CTR) : Ratio of number of clicks on ads to the impression received
*Impressions - No of times ad appears on SERP & google content network.


Cost Per Click (CPC) : Amount an advertiser pays to publishers (search engines) for a single click on its advertisement.

Average CTR : Ratio of total clicks on Ads by total impression received over a span of time.

Average CPC : Total clicks divided by Total Amount paid over a period of time.


Conversion Rate : Ratio of pageviews divided by conversions (sale, purchase, download, enquiry).


Cost per conversion : Money spend on the campaign divided by the conversions produced out of it.


ROI/ROAS (Return of Investment/Ad Spend) : Revenue generated out of PPC campaign efforts divided by Money spend to run these campaigns.
For Non - Commerce sites value of measurable action (registration, download, enquiry, subscription etc) is to be determine to evaluate the ROI.
//Conversion is a measurable action (sale, purchase, download, enquiry etc) that defines success of your ppc campaigns.//


One of famous saying for perfect PPC campaign cycle, that i would like to share with you is,
************************************************ 
Conversions are about building relationships.
Building relationships is about building trust.
The relationship begins with the first impression,
and continues to the landing page,
and through the sales process,
until the sale is made.
The relationship then shifts to retention, support and up-selling,
where the trust built during the initial process really counts.
*************************************************
Give your feedback, thats for today,


Thanks

Omenao

Keyword Research - Key to Organic SEO

We know right keywords are the building block of organic SEO wall, and we spent most of the time in it, because this is the half win in your way.
Today, I would discuss some basics parameters and terms that judges the effectiveness of keywords you might be targeting as follows,

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KEI (Keyword Effectiveness Index)

This parameter compares the number of searches for keywords against number of search results.

KEI = Popularity ^2 / Competitiveness

Where,

Popularity - stands for number of searches for keywords
Competitiveness - stands for number of exact search results for the same keywords

So basic is higher the KEI more effective is the keyword and on more thing i would reckon is keywords with many searches and little competition.

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Keyword Density

Keyword Density is the percentage amount of keywords presence with respect to total number of index able words  of webpage.

Tool: http://www.linkvendor.com/seo-tools/keyword-density.html

Keyword should not exceed more than 5-6%

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Keyword Frequency

Keyword frequency is the number of times the keywords present on your web Page.

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Keyword Prominence

Keyword prominence is how close to start of websites code a keyword is located.

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Keyword Proximity

Keyword proximity stands for the closeness of keywords with respect to each other.

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Keyword Proximity, Keyword Prominence, Keyword Density are some important factors which a professional SEO
takes care while optimizing website. You might love these parameters, as i do, so stay connected..

Breadcrumbs - Navigation in Google Search

Home Page>Category Page>Subcategory Page>Page

Guessed right, Breadcrumbs  refer to site navigation more often you have seen on web pages. Generally appears horizontally on top of web page, it
offers links to previous pages user navigated through in a hierarchical way with each link separated by ">" (greater than) or "»" (glyphs).

Now, Google has begin to display breadcrumbs for some websites on search results pages as well. Breadcrumbs on search results display more links in your search result display which is good for visitor perspective to get the website insight.

So, if you wish make your site search result with breadcrumbs then only short cut is use them on your website.

Note: Breadcrumbs in search result have nothing related to securing high ranks in search engines. These are meant for easy navigation to visitors to land on right pages.

Omenao

Cloaking - Black Hat Search Engine Optimization

Cloaking as the name implies have the characteristic of concealing its identity to some or the others. In search engine points of view, cloaking is a technique of presenting different content or URL to users and SE crawlers. Google sees this way of serving content based on user agents as misleading and leds in the removal of web page from the Google index.

For instance, one may show its page as pure HTML text to crawlers but to user page having attractive flash, images or scripts. And the result help it to rank in search results. 

Cloaking is done by two ways by delivering content

1)based on IP address.
2)based on user agents http.

Google Guidelines

Don't go for cloaking if your site contains flash, images or Javascripts rather think of informing your userrs about their presence in alternative ways,

• Use Alt Text they will help your visitor identify the images or images turn off in browsers. 
• Javascript should be given in textual format in noscript tag. Make sure both javascript elements contains the same text (not even a minor changes).

Omenao

Flash Websites Vs Google

Folks, we all are aware of the fact that search engines hate Flash objects or websites. But on year 2008, Google had tied a knot with Adobe to develop techniques to index flash and offer search rankings to flash based websites. But Unfortunately, seo still found very hard for flash to promote on search engines.

Some of the facts are as follows:-

• Flash Websites have Web pages that are mostly distinguished by # urls, but Google doesnt consider # Flash pages as different urls.  
• Flash Sites are not mobile phone friendly as such it loses a great lump of mobile user traffic as well.
• Website user has to wait although the flash will attract him when it will load completely but as such loading time is unavoidable.

We need to know the flash requirement in such context. Use Flash when you are a brand for eg:- Levis is an well known fashion brand and they are making levis.com as flash website, then direct user traffic are obvious.

Some guide lines for flash websites are:

• A Flash Banner is the right choice while keeping the majority content in html.
• Do not call text or image files externally in your flash rather embed it in swf file it self.
• Go on Alternative option for  flash such as Wollzelle, a impressive java script code. Common just go through it. 

Enough for now!! Keep in touch for future advancement here.

Omenao

DoubleClick for Publishers (DFP)

Increase your Ad Sense Revenue with DoubleClick for Publishers (DFP)

Manage your Ads more effectively now with Google New Ad serving technology DoubleClick for Publishers (DFP) in sequel of AdSense and DoubleClick Ad Exchange. This technology help you in taking complex and tedious Ads Decisions like Ad scheduling, managing inventory, optimizing performance, target audience, ordering high value Ads, Ads Reports, Identify Ads generating revenue, Open Ad Network Interface and many more. 

DFP available currently under two brand names:-

1)DoubleClick for Publishers

2)DFP Small Business

For More Details on DFP, click here

Omenao

Aardvark - Find the Right Person for your Queries

You might have a plenty of question and you are looking for answers from friends, experts or professionals, Aardvark is committed to find the right person for your any type of questions in less than five minutes. Aardvark is believed to be first social search engines, founded late in 2007 by Max Ventilla, Damon Horowitz, Nathan Stoll, and Rob Spiro. Aardwak finds people not web pages as conventional search engines. Sooner the Aardvark concept is made available successfully in Email, IM programs (like Gmail Chat, AIM, Yahoo! Messenger, and MSN Messenger), Twitter, and also in iPhone.

February 2010 Aardvark became the asset of Google will be available via Google Labs. Google admires the Aardvark technology and Aardvark team.

Domain Name  : http://vark.com/

Official Blog     : http://blog.vark.com/?p=361

Guys, this innovative project is finally into Google graveyard like many others, we pray to god, have peace and mercy!










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Sign in via sign in using your Facebook or Google account.


Omenao

You Tube - A Video Sharing Website

Thinking of favorite video! No Doubt, You Tube is the ultimate destination, based on adobe flash technology You Tube is a video sharing website on which web user can upload and share their video files with whole world. Three former employees of PayPal create a history - Chad Hurley, Steve Chen and Jawed Karim by pioneering You Tube a reality on February 2005.

13, Nov 2006 is the day on which Google Inc had added another gems in their wealth by acquiring You Tube , LLC for US$1.65 billion, and now it becomes a subsidiary of Google. You Tube content is mostly generated by amateur individuals and advertising media corporations in forms of videos, music, movie and TV clips and video blogging.  Account profiles of registered users are referred to as "channels" and only registered user can upload videos which are further subjected to approval for implicit or explicit content.


Domain :                 http://www.youtube.com/
Domain Activated: February 15, 2005
Headquarters:       San Bruno, California, United States
Owner:                   Google Inc.
Alexa Rank:           4

You Tube first video was of founder Jawed Karim at San Diego Zoo by name "ME at the Zoo". Today, You Tube is available in  14 unique languages and about 20 hours of unique videos uploaded every minute.  Gradually, You Tube made an agreement with Lions Gate Entertainment, MGM,  and CBS, so that they can upload full length videos, films and episodes, step taken to compete with Hulu who advertise videos from Fox and Disney.

Today, You Tube act as a platform for young artist to post self shoot music or videos to cast their talent and reviewed by audience, a individual voice against injustice or in support of victims of natural disasters and many more.

Uploading Features

1)You Tube entertain 10 minutes of videos and file size of 2 GB by standard account. Longer videos needs enrollment to You Tube Partner ship program (YPP).
2)Accepts videos in almost most container formats (.AVI, .MKV, .MOV, .MP4, DivX, .FLV, and .OGG.) includes video codecs MPEG-4, MPEG, 3GP and .WMV.
3)HTML5 video playback
4)Newly introduced features by you tube is 3D videos can also be uploaded.

Stay Tuned for more info on You Tube.

Omenao

Domain Redirection - Show Your User Right Path

Easy Guys! Think of same Web Page available under different urls, this is possible by domain redirection(domain forwarding).

We people come to use this techniques on various situations and needs. Some i would reckon as:

1)Web user have the usual habit of storing urls in browser history and bookmarks favorites, url redirection makes sure that these user are guided to correct locations if there is some domain name changes.

2)Search engines have indexed your old urls and if these urls are redirected to updated urls, then your user will not be mislead. In the next crawling cycles robots will detect new urs.

3)You may have mistyped domains in address bar of your browser, and surprise to see some times to be directed on correct domain name web page.

Do this as self exercise. Hint is Type http://yaho.com/ or http://yhoo.com/ and see!!

Good companies buy all misspelled combination domains to make sure their user may not suffer bad experience while typing.

4)I bet you also come across this seldom situation, when you typed domain.net or domain.org and you are redirected to domain.com. People do this to keep all domain ext reserve for future use.

5)If you are fed up with your current domain name and want some change, domain  redirection (domain forwarding) is here for you.

6)Moving some of web pages of your website to another website domain name.

7)You finally decided to merge two websites into one single website.

8)Some times your web pages has longer domain name which are hard to remember and looks unappealing. Also these url doesn't fit well for the microblogging sites or web forms due to character limitation. We have url shortening tools which facilitates url redirection from long url to short abbreviated urls.

Ex of such sites are:

http://tinyurl.com/

http://bit.ly/

http://tr.im/

9)Redirection techniques has also been manipulated maliciously by black hat holders. You are landed on the web page that you are looking for but on clicking on your favorite links you are redirected to web pages that contain malicious content or asking you to download malwares. These techniques are also used to extract the Pagerank advantage of reputed pages(popularly known as google 302 redirect), but it is fixed now.


You might be aware of http protocols that are used to transfer information on internet, here we have server end 3 digit status codes (usually starts with 3XX for redirect cases) that are returned and urge browser to go from one to another adresses.

Standard HTTP Status codes for redirection are:-

1)300 web page with multiple choices like in different languages.

2)301 webpage moved permanently

Client request:
GET /index.html HTTP/1.1
Host: www.yhoo.com
Server response:
HTTP/1.1 301 Moved Permanently
Location: http://www.yahoo.com/

3)302 moved temporarily

Client request:
GET /index.html HTTP/1.1
Host: www.omen.com
Server response:
HTTP/1.1 302 Found
Location: http://www.omenao.com

4)303 get request (see other)

Client request:
GET / HTTP/1.1
Host: www.example.com
Server response:
GET / HTTP/1.1
Host: www.example.com

Thats all for Redirection, will back with another stuff!!


Omenao

LANDING URL MYSTERIES

Q.What happen when visitor lands on page ?

We all have been fixed by this question, how visitor behave on landing url, whether he eats the information and purchase/query/sign up about the products/ services or simply exit the page. Deciding the right landing page for SEO campaign or PPC traffic campaign is the key factor due to this different visitors behaviors.

SEO campaign entry page are generally made to offer informative content to visitors while PPC campaign entry page are made with purely business sales objectives with flashy call to action ads. Not to forget the real objective to meet the visitors needs.

PPC Campaign Ads are compact in size with limited title, description, display url and landing url details, which have small enough to speak, make sure these details should be on landing page along with images and elements (logo, Call to action like free shipping, discounts, free) that are relevant to keywords that brought the visitor. Also provide links to most important pages along with privacy policy, about us and contact us that will provide your visitor additional information.

A very goog example of landing Page : http://www-07.ibm.com/smb/in/expressadvantage/xoffers/index.html

Have happy PPC Business!!

Omenao

Effective SEO - Use Synonyms of Keywords

Hey Webmaster,

Use of synonyms of keywords sounds strange, but not more. Google has announced an another remarkable impact in history by making search engine capable of understanding synonyms of words in your query and displaying best search results. You will be surprised to see bolded synonyms words in search results along with parent words in your query. 

See the image below to take an idea!!

Query "Pictures Developed with coffee" is synonym with another query ran internally "Photos Developed with coffee"

Not only this Google search engine will also be able to understand the relationship between singular and plural words ( like picture and pictures) not necessarily need to display different result for them. There are some very bad synonyms as well that Google is working to fix them.

Sounds good computer can understand us better, after all it's result of more than five years of research.

Note:You can turn off this feature for particular words, just add "+" before it or make an unique search.

Omenao

Yahoo Slurp - Web Crawlers

You are right!!

This is Yahoo Web indexing robot similar to Google bot discovering web document and generating a large searchable index. It follows only href link (note: src links are not followed by slurp) on the web page and that is how yahoo come to know about your newly made web page if it finds web page link on web pages that are already present in their index. Yahoo slurp can find you more easily if you are listed in ODP dmoz.org or Yahoo! Directory. If your web page is crawled by Yahoo! Slurp, that doesnt mean your web page will be available in search index. All Crawled documents are crosschecked at the next cycle of index.

Some meta tags to prevent Yahoo slurp action on web page are as follows:

<META NAME="robots" CONTENT="noindex">
Yahoo slurp will crawl the page but will not index this web page.

<META NAME="robots" CONTENT="nofollow">
Yahoo will not crawl any links present on this web page.

<META NAME="robots" CONTENT="noarchive">
Yahoo will not keep back up archive (cache) of web pages.(helpfull for the users if web page is offline)

Yahoo slurp also obey robot.txt guidelines and with its help you can prevent it to crawl websites or directories.

For ex:
User-agent: Slurp or "*" (Slurp is case sensitive)
Disallow: /cgi-bin/

Note: Even if you have disallowed the web page, but the Web page URL is kept by yahoo as thin documents with no content on it as a reference link from other public web pages.

Yahoo slurp makes request to your web server by determining the IP addresses, and you need to make sure that you host server handles these request as yahoo slurp consumes highest bandwidth if your web server having multiple IP addresses.

You can reduce Yahoo slurp activity by robot exclusion tags thereby disallowing unimportant documents. Also take care if your site is dynamic and duplicate url increasing crawling activity so use yahoo Dynamic Url Control in Yahoo! site explorer. Another useful robot tag is crawl rate control by which you can delay or increase the frequency of slurp crawling.

For Ex:
User-agent: Slurp
Crawl-delay: 0.5

So Stay Tuned!


Omenao

Google Tweet Rank Secrets

Hello Folks,

Now Google seems to sharing tweets rank phenomenon in real time searches. Some of them i reckon and will be in continuous discussion with you are as follows :-

-More Follower you have, more Popular you are, and your tweets are more Weighted in Google eyes.
-Popular twitter account will also give benefit to twitter accounts they are following. In other word, Google will also honor the accounts which are followed by Popular account holders.

But still many things are yet to be revealed, so stay tuned!

Omenao

New Webmaster Tool Features

Malware details

Webmaster has been using manual testing, our safe browsing API and malware notifications to know malware pages on website. And even if you know the malware pages but it still hard to extract the malware codes from them. Now google provides webmaster with the suspicious malware code snippets. Now webmaster has another effective tool in hand and reduces the processing time

Fetch as Googlebot

Initially we have Keyword/ HTML suggest webmaster features gives the idea of google content processing. Now, real time Google bot eye view help webmaster to re-develop and promote website with new technology, to determine no rank improvement on your keywords or if pages are hacked. Soon to launch stay connected.

Omenao

Google Search By Voice (Available on N60)

Speak your Wish and Google Makes it True

N60 phones are very similar to N-Series or E-Series phone like N95 or E71, having 12 digit keypads, which is of-course not suitable for typing in browsers or to run queries on Search Engines. Think you speak the keyword and search results comes on your mobile browser. So here, launched Google Search By Voice available only on Nokia S60, intelligent enough, it understand languages accents comprising English (US), English (UK), English (India), English (Australia) and now also Mandarin Chinese (World Second Largest Speaking Language).
Download the Google Mobile App by visiting m.google.com from your Nokia S60 browser. You will get an shortcut to Google Search on Nokia Phone Home page. You can search for any thing SAY Nearest Pizza Hut in Delhi, it will give you the answers.

Coming Soon:-Google Search By Voice on i-Phone and Android.

Video Optimization Techniques Part 2

Hello Webmasters!!

In a sequel to teach video promotion, today we will discuss more tips and techniques to rank high on You Tube and Ofcourse on Search Engines. Optimize your Title, Description on You tube, and you will get the top visibility!! Gone are days, You tube has changed with time and included several factors on search algorithms. Yes complex but not for geeks.

• Selecting the right keywords is to think logically what your viewer want to see and then please refer you tube suggestion tool which generates populated list of keywords on entry of characters. These are the most popular keywords queried. See the similar videos and take out ideas from them.
• Have text based or anchor text links back to your video apart from from normal keyword optimization, yes i am talking about Title, Description and Meta tags.
• Good number of view counts and frequency not only builds goodwill among visitors but also taken care by You tube for ranking.
• Positive comments/ feedback makes you rank high else pound you to the ground.
• Key is active participation in communities and create your own communities. All matters contacts so build and rule.
• Convert your visitor to viewer by proper placement of call to action and dont forget to includes your reviews on comments of the most popular videos.
• Last but not least, never forget chronological factors, launch your video on weekend days (business days) like thursday or friday.

This is for the day, Good Bye

Video Optimization Techniques Part 1

Webmasters,

If you planned to include your works in SE through videos then we have SEO guidelines exclusively for you.

Thinks to Remember!!

• Be the one to post video first on your website, which is the most relevant place ever in terms of content. Then go for video sites like Google Video, You Tube, and yes video distribution webservices by TubeMogul and Traffic Geysor. Spread instantly in Internet. Common now ask me, why video in my site first, omm!!Think
  Hints:- Embed Codes Links.
• Video File names, title and tags should be your Website most important keywords. Give internal and external links to videos.
• Dont forget to create video sitemap which act as a blind hand stick for SE to find you. File name of the webpage containing video should be the title tags. Better if webpage is dedicated to individual video only.
• More Video Traffic comes from social networking, bookmarking and micro sites which further help in distributing videos.
• Another interesting use full points is link your video with other relevant videos in web. More Targeted Visitor, Better Rank and Reputation.Include content which motivate visitor to comment to your videos.

So Stay Connected with Omenao

Google Bots Crawling AJAX Websites

Hurray Webmasters,

Now we may have opportunity to promote AJAX based Website. So we can push in more towards AJAX website development and promotion. However, Google set some goals to achieve while implementing this feature.

• When your website grows it should needs very slight changes
• Same content for users and search engines (cloaking free)
• User will be directed to AJAX url by search engines (not to a static copy)
• Webmaster will have way to determine whether AJAX website content is crawled well.

Omenao